Wild ride : inside Uber’s quest for world domination (book)


Author: Adam Lashinsky
Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick’s ruthless pursuit of success at all cost. Despite the company’s significance to the on-demand economy and the mobile revolution, and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told. It’s a story that start-up founders, executives of traditional businesses, tech-savvy readers, and drivers and riders alike will find riveting. Adam Lashinsky traces the story of Uber’s rapid growth from its murky origins to its plans for expansion into radically different industries.
Read this book in the Business Studio